Session 403

October 31, 1:30 - 2:30 p.m.

New Hampshire Room (Lobby Level)

Healthy Homes & Home Performance: The Communications Challenge

Peter Troast

Founder & CEO

Energy Circle - Portland, ME

Session Description 

One of the greatest challenges the home performance industry faces is how to connect consumer demand for healthy homes with private market opportunities for home performance improvement. Success manifests when quality home performance contracting companies convert the growing demand for healthy homes to whole house jobs at scale. The healthy homes trend continues, without a foreseeable break in the wave, as homeowners remain more invested in ever in maintaining healthy environments for their families. However, how to make the connection between home performance services, such as indoor air quality tests and home health without resorting to scare tactics, and with a dearth of standardized regulatory measures. In this presentation, Energy Circle CEO and Founder Peter Troast will explain the trajectory of the healthy homes movement within home performance, and consumer trends supported by first-party statistics and market intelligence. He will unpack how contractors can bridge this communication gap with homeowners, and the foundations of a healthier home business and marketing strategy. Over the course of 60 minutes, Peter will remove the fear of uncertainty that home performance contractors face when attempting to reach their target audience, and offer compelling marketing strategy alternatives to fear mongering.

Presentation Categories:  Occupant Health/Medical Issues; Investigations, Testing & Research; Other

Presentation Level: Basic, Intermediate, Advanced

About Peter Troast:

Peter Troast is the Founder and CEO of Energy Circle, a team of digital marketing experts and strategists who work with over 350 HVAC, solar, insulation, and home performance companies in 49 states to grow their business through services like website design and development, search engine optimization, lead generation and strategic content production. Peter is recognized as one of the country's foremost authorities on marketing for home performance, HVAC, and other efficiency related contracting companies. He is a passionate advocate for the power of the whole house home performance business model, and is a popular and high-ranking speaker about marketing for contractors at ACI, RESNET, ACCA, BPI and EGIA conferences and events. In 2015, he received the Tony Woods Award for excellence in advancing the home performance industry, and is an influential contributor to thought leadership and market strategy in both the digital marketing and home performance worlds.

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