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Session 900

November 1, 11:15 a.m.

New Hampshire Room (Lobby Level)

Click here for session handout.

Keynote Presentation:

Why the Housing Industry is Overdue for Disruption, and the Role of High Performance Homes

Sam Rashkin

Chief Architect, Building Technologies Office

U.S. Department of Energy - Washington, D.C.

Session Description 


Virtually every major industry has experienced, or is in the process of experiencing, massive disruption. Think retail, personal transportation, automobiles, computing, music, photography, media, and the list goes on and on. Housing has been able to sit on the sidelines with its first-cost dominated business model and uniquely disaggregated industry…but not for much longer. That’s because there are three new realities setting the stage for disruption, five crises making disruption an imperative, and three transformations that will disrupt in an industry totally resistant to change. And within this larger disruption context, high-performance homes will play an increasingly critical role that needs to be fully integrated. Will you be ready?


Learning Objectives:

  1. Learn what three new realities are setting the stage for housing disruption.

  2. Learn what five crises are creating an imperative for housing disruption.

  3. Learn what three transformations will drive housing disruption.

  4. Learn why and how to integrate high-performance homes in this new tsunami of change for the housing industry.


Presentation Categories:  Building Design & Construction; Energy Efficiency; High Performance Buildings; Other 

Presentation Level: Basic, Intermediate

About Sam Rashkin: 


As Chief Architect for the Department of Energy’s Building Technologies Office, Sam’s primary role is leading deployment of proven innovations for new and existing high-performance homes. In his prior position, he managed the growth of ENERGY STAR for Homes from its inception in 1996 to more than 8,000 builder partners, over one million labeled homes, and over 25 percent market penetration nationwide. During his 20-plus years as a licensed architect, he specialized in energy efficient design and completed over 100 residential projects. He has served on the national Steering Committees for USGBC’s LEED for Homes, NAHB’s Green Builder Guidelines, and U.S. EPA’s Water Sense and Indoor airPLUS labels. Mr. Rashkin has been recognized for his contributions to sustainable housing with the 2012 Hanley Award and is a published author.