Session Number

Pre-Recorded Session

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Turn Your Ideas Into Gold - The Business Owner’s Guide to Intellectual Property

Bill Honaker Intellectual Property Attorney/Specialist, Dickinson-Wright PLLC

Troy, Michigan

About this program:

Having your ideas stolen is a bad thing; being sued is even worse.  Intellectual Property can account for 1/3 or more of your company’s value. Cash in on assets you may not even recognize, and avoid costly litigation.

 

In this fast-moving program, you will learn:

 

The 5 Pillars of IP Value.

 

How to protect your ideas, innovations, and brand from theft.

 

How to avoid being sued, or worse yet, put out of business.

 

How to create an inventory of your most valuable IP assets.

 

A simple system to recognize, prioritize and maximize business value.

The program includes a workbook related to the topics and a copy of his new book, The Business Owners Guide to Intellectual Property, that complements the material in the program and is a great resource for members.

About the Presenter:

For more than 30 years, Bill Honaker has been helping businesses, ranging from Fortune 100 firms to individual entrepreneurs, to protect their patents, trademarks, and copyrights. A former Patent Office Examiner, he is a partner with Dickinson Wright, PLLC.  He’s especially good at keeping clients out of court.

Program Level: Basic

Content Areas: Facility Operations & Management

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