Session Number: PR-09
Healthy Home Marketing in the COVID-19 Era
Peter Troast - Energy Circle Founder and CEO
Energy Circle, Portland, Maine
About this program:
The digital advertising landscape continues to change dynamically as it affects the home performance and healthy homes industries and contractors. Google continues to launch new products, paid search grows more complex, the review landscape is constantly changing, and Facebook retains its dominant place in many homeowners’ lives. Homeowner interest in indoor air quality and a healthy home environment also continues to grow. All of this presents a significant opportunity for contractors who provide healthy homes services to improve their digital marketing strategy, lower marketing costs while growing the business and bettering the bottom line.
During this presentation, Energy Circle’s Founder and CEO, Peter Troast will bring clarity to the rapidly-paced digital marketing landscape, and show you simple ways to take advantage of digital marketing tools to better your healthy homes marketing strategy.
About the Presenter:
Peter Troast is the Founder and CEO of Energy Circle, a team of digital marketing experts and strategists who work with over 350 HVAC, solar, insulation, and home performance companies in 49 states to grow their business through services like website design and development, search engine optimization, lead generation and strategic content production. Peter is recognized as one of the country's foremost authorities on marketing for home performance, HVAC, and other efficiency related contracting companies. He is a passionate advocate for the power of the whole house home performance business model, and is a popular and high-ranking speaker about marketing for contractors at ACI, RESNET, ACCA, BPI and EGIA conferences and events. In 2015, he received the Tony Woods Award for excellence in advancing the home performance industry, and is an influential contributor to thought leadership and market strategy in both the digital marketing and home performance worlds.
Program Level: Basic
Content Area(s): Energy Marketing